Well, well. The wholesome image of Keira Knightley has won hands down over the scandal ridden model Kate Moss .
The clean cut celebrity actress has won a cool £1m contract to promote the Chanel Coco Mademoiselle perfume later on in the year.
Keira was voted the world's sexiest woman in the recent FHM magazine poll, with Kate ranking at number 87.
Chanel had dropped Kate from its top fashion line after the cocaine scandal which affected her in September 2005, however, she continued to represent Coco Mademoiselle.
The fashion house refused to comment as to whether their decision was based on Kate's controversial recent past.
Keira is in great demand in Hollywood after film hits, like Pride and Prejudice, for which she received an Oscar nomination. Presently, Keira is shooting three films.
