We spend a fortune on Unilever and Procter and Gamble products.
We spend much of that on cleaning products for housework
50% of us do not use the leisure industry at all as we wage a fantasy war on dirt. We clean houses that are already clean.
Many women totally ignore the call for exercise. And the leisure industry does not really seem to market to women .
There is of course an older people's market, yet the leisure industry seems to ignore that too.
Older women go and bingo, yet their lesiure is not fast and happening.
Older women prefer literary festivals, art galleries, museums and antique fairs.
They like to raise money for charities .
Yet for a nation of dieters, we could certainly become a nation of exercisers!
